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Strategies for Effective
Business Writing Workshop |
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Prof. Ivelisse Hernández |
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FULL
Two-Day Workshop
Wednesday,
February 27
& Friday, February 29
at Puerto Rico Convention Center
8:00 am – 4:00 pm |
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Effective Business Communication Leads to a
Successful Business! |
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By
participating in this workshop professionals like you
will: |
Write
clear, concise, and correct, with complete
and well organized thoughts that yield
structured sentences and thus a solid edited
document.
Learn
to use writing styles that project
objectivity with the reader-writer
relationship in mind.
Acquire
and develop writing strategies and
techniques for business letters, memos and
reports.
Learn
how to use and apply document formats and
layouts that are effective to the right
business situation.
Apply
these writing processes to day-to-day
business correspondence that reflects your
business environment and communication
culture.
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Topics to learn |
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DAY 1 |
Introduction to business writing: Internal
and external communication flow in the
business environment & basic types of
documents in a company
Usage of difficult language exercises:
Appropriate use of strong, short, concrete,
and technical words, direct translation from
Spanish to English
Writing Mechanics (exercises and discussion)
Correct Spelling: capitalization,
abbreviations, and Punctuation Marks:
commas, colons
Grammatical Structures (exercises and
discussion): Insuring subject-verb
agreement, use of active strong verbs, use
of effective adjectives and adverbs
Strategies to improve your writing
(Discussion and exercises): Reader-oriented
approach, general purposes for business
documents: to inform, to convince, or to
collaborate. Effective document
organization: Direct or Indirect
Revise business documents and apply concepts
through basic business correspondence
(Testing of concepts). Business situations
to develop different types of
documents.(ASSIGNMENTS for Day 2)
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DAY 2 |
Types of business formats and layouts:
Informative memos, letters, request for
action or collaboration, good and bad news,
sales letters, claim and adjustment letters,
business reports, types of common errors,
the use of negative versus positive
language, gender bias (sex), race and age
discriminatory language versus
nondiscriminatory language, active versus
passive voice in verbs, avoid the I, we, our
attitude versus the you attitude in your
writing (emphasis on the reader).
Evaluate authentic company situations for
routine, persuasive, bad news messages, and
business reports. Overview and workshop
evaluation
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Integration of Concepts through Hands-on Activities! |
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Professor Ivelisse Hernández has an M.A. in
Translation from the University of Puerto Rico and
doctoral studies in Communication from the University of
Oklahoma. She is an active member of The Association for
Business Communication (ABC), an International
Organization committed to fostering excellence in
Business Communication scholarship, research, education,
and practice. For the past 10 years, she has been
teaching business communication courses in English at
the University of Puerto Rico and at the University of
Oklahoma. She has delivered Business Writing Seminars
and has actively participated in Employment Fairs
sponsored by the University of Puerto Rico. Her research
interests include business communication, language
teaching, virtual technologies, and development of
language competencies, among others.
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$520.00 +
tax
*$20.00 late registration applies after february 22nd
Group Discounts apply. (5) persons o more
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Include:
• Breakfast, Lunch and Coffee Breaks
• Exercise Woorkbook and Materials
• Certificate of Participation |
Register Now! |
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www.seminariosimagen.com
More info 787-724-2548
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